Audi is set to challenge the electric BMW 3 Series and Mercedes C-Class with the A4 E-Tron, which will go on sale in 2028. The new A4 will feature the SSP platform, Rivian software, and an estimated range of around 800 kilometers. Audi is preparing to release the next-generation A4 E-Tron, which features an all-new platform, advanced software architecture, and a bold design inspired by the Concept C. With this model, the brand aims to introduce a strong competitor to the electric versions of the BMW 3 Series and Mercedes-Benz C-Class. The new A4 is expected to be one of the first mass-production models developed under Audi’s new design philosophy, known as “Radical Next.”
Audi CEO Gernot Döllner confirmed the development of the electric A4 in a statement to Autocar, noting that the launch of this model will be “part of the biggest transformation in the company’s history.” Audi plans to completely reinvent its product lineup, design language, and corporate structure as it transitions into a fully software-driven electric vehicle manufacturer. In recent months, the brand has rolled back its controversial model naming strategy, discontinued unprofitable models, and parted ways with thousands of employees in an effort to reduce costs.
The A4 E-Tron Will Be Built on the SSP Platform
The new A4 E-Tron will be built on Volkswagen Group’s Scalable Systems Platform (SSP).
From 2028 onward, the platform will serve as the basis for upcoming models across the group, such as the Volkswagen Golf, Skoda Octavia, and Cupra Tindaya SUV. The A6 E-Tron relies on the PPE platform, a joint effort between Audi and Porsche, but the SSP platform is set to deliver more sophisticated tech, greater range, and increased efficiency.
A Revolutionary Step from Audi in Software Infrastructure
The new SSP platform represents a major leap forward in both hardware and software, serving as the basis for a new software architecture Audi is developing in partnership with Rivian. The system, a result of Volkswagen Group’s partnership with Rivian, will debut in the ID.1, planned for a 2027 launch. However, Audi will be the first brand to fully integrate Rivian’s software. Döllner stated that “Audi is the brand with the highest functional requirements.”
With this new system, Audi aims to simplify production processes, shorten development time, and enable vehicles to continuously improve through over-the-air (remote) updates.
Audi Stands Out with Its Physical Control Elements
While developing its new software-defined vehicles, Audi is also bringing physical control elements back into focus. This approach is clearly showcased in the brand’s new concept vehicle, the Concept C. In his statement, Döllner said, “Our customers want direct access. That’s why we’re using fewer virtual buttons and more tactile control elements.” He added, “The feel of real metal and that classic ‘Audi click’ help create an emotional connection within the cabin.”
